tools for marketing profesionals

Tools for marketing professionals: Guide to simplifying your everyday job

The world of marketing with all its novelties can sometimes be very overwhelming and difficult to keep up with. In this blog post, we're about to list a set of simple yet very useful tools that will make your marketing efforts more efficient and effective. Whether you're delving into analytics, mastering email marketing, optimizing for search engines, managing social media, or polishing your content, these tools are designed to simplify your workload and make your everyday job easier.

Get Data-Driven Insights with Analytics and Data Visualization Tools

  • Google Analytics: provides detailed insights into website traffic, user behavior, and conversions

  • Adobe Analytics: analytics solution with a strong emphasis on marketing analytics, offering deep insights into customer journeys and engagement across various digital channels

  • Tableau: data visualization tool that stands out for its ability to turn raw data into interactive and shareable dashboards, enabling users to explore and communicate insights visually

  • Google Data Studio: a user-friendly data visualization and reporting tool that integrates with other Google products, allowing users to create dynamic and customizable reports that can be easily shared, making it an excellent choice for collaborative data analysis

Reach Your Audience with Email Marketing Platforms

  • Mailchimp: widely-used, known for its user-friendly interface and features, including automation, analytics, and customizable templates, making it suitable for both beginners and experienced marketers


  • Constant Contact: an email marketing platform, mostly used by small businesses, offering features such as easy-to-use templates, contact management, and event marketing

  • SendinBlue: an email marketing and automation platform that stands out for its affordability and flexibility, offering a range of features such as email and SMS marketing, marketing automation, and transactional emails

  • HubSpot Email Marketing: an email marketing solution as part of HubSpot’s integrated marketing platform, offering features like personalized content, automation, and detailed analytics.

Simplify Your Communication Process with Automation Platforms

  • HubSpot: an all-in-one marketing automation platform that covers a wide range of marketing activities, including email marketing, lead nurturing, social media management, and analytics.


  • Marketo: now part of Adobe Experience Cloud, Marketo is a powerful marketing automation platform known for its advanced lead management, email marketing, and analytics capabilities, catering to enterprise-level businesses with complex marketing automation needs.

Explore the Keyword Mystery with SEO and Keyword Research Tools

  • Ahrefs Keywords Explorer: SEO tool that provides quite in-depth data based on searches in 10 different search engines.

  • Moz Keyword Explorer: SEO tool that also offers a free version

  • Semrush: an application that provides various types of SEO tools. It offers a free trial.

  • Google Keyword Planner: free for anyone with a Google Ads account. It may not have many features, but the data comes from one of the largest databases in the world.

Get an Overview and Plan Social Media Posts in One Place 

  • Hootsuite: suitable for teams of various sizes, it offers simple marketing solutions as well as the most complex ones, and allows scheduling posts of all kinds. It supports posts on: Instagram, Facebook, Twitter, LinkedIn, Youtube, TikTok, Pinterest.

  • Later: more suitable for smaller brands and creators who want to thoroughly review content before posting. It supports posts on: Instagram, Facebook, TikTok, LinkedIn, Pinterest, Twitter.

  • Sprout Social: provides a unified inbox where messages from all platforms come together for easier communication with users. It supports posts on: Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn.

  • Buffer: User-friendly tool that, however, does not offer analytics or social listening. It supports posts on: Instagram, Facebook, Twitter, Pinterest, LinkedIn.

Polish Your Writing with English Grammar Tools 

  • Grammarly: a writing assistant that not only checks for grammar and spelling errors but also provides suggestions for improving clarity, tone, and style.

  • InstaText Editor: focuses on improving writing clarity and conciseness by offering real-time suggestions to enhance readability.

  • Thesaurus: primarily used for finding synonyms and antonyms of words, helping users expand their vocabulary and find alternative expressions.

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