Blog
Discover the latest trends in the pharmaceutical industry, gain insights into doctors' behavior, and explore effective digital advertising solutions with our blog. We go beyond the surface level, featuring exclusive interviews with doctors that provide an insider's perspective on the industry.
Understanding doctors’ behaviour: How cardiologists use our app for disease management
In cardiology, staying updated on the latest drug information and treatment protocols is essential....
3 minute read
Polypharmacy and quality of life
Due to chronic diseases and polypharmacy, the medication-related burden for patients is steadily...
4 minute read
We have to pursue the best glucose control possible
It has been a while since Prof. Dr. Francesco Giorgino, currently vice-president of EASD and...
4 minute read
Dermatology drug search trends, with a focus on atopic dermatitis & plaque psoriasis treatments
In dermatology, few conditions carry as much significance and impact as atopic dermatitis and...
3 minute read
Polypharmacy: perhaps it hurts, but it will never go away
Almost half of 9300 Mediately app users (47% precisely) who participated in this year’s Digital...
4 minute read
Obesity drug search trends
According to the World Health Organization (WHO), Europe is experiencing a steady increase in...
2 minute read
Successful drug launch
The pharmaceutical industry, while marked by groundbreaking innovations, often faces challenges in...
2 minute read
Being a doctor in the information age
If I didn’t have the experience of being a doctor and working in clinical medicine, I would imagine...
6 minute read
Tools for marketing professionals: Guide to simplifying your everyday job
The world of marketing with all its novelties can sometimes be very overwhelming and difficult to...
2 minute read
Today we have superior possibilities in the treatment of CLL
Dr. sc. Dino Dujmović, a hematologist from the University Hospital Centre (KBC) Zagreb, is a...
6 minute read
How to target healthcare professionals?
Healthcare professionals (HCPs) are a unique audience when it comes to marketing. They have busy...
5 minute read
What do doctors search for in a medical app?
Medical apps are becoming one of the top three sources of medical information for doctors and their...
5 minute read
Digital marketing metrics when advertising in a mobile app
Digital Marketing Metrics and KPIs are values that marketing teams use to measure and track the...
2 minute read
Drug ads format: Creating clickable banner ads to increase sales
In today's world of drug ads formats, a well-made banner can effectively communicate your brand's...
7 minute read
Omnichannel pharma marketing: Driving success in the digital era
The pharmaceutical industry is always changing and expanding, as there are new products,...
6 minute read
Lessons learned in a decade of doctor digital pharma marketing in Europe
It’s been nearly 10 years since I sold my first ad spot to one of the biggest global pharmaceutical...
7 minute read
How to communicate SmPC updates to doctors in real time
Nowadays, being well-informed about changes in the industry is a basic prerequisite for anyone who...
5 minute read
Interview with Nataša Ban Toskić
How does the work of 2,215 Croatian family physicians currently look like? We discussed the...
5 minute read
The ultimate guide to understanding the buyer's journey in healthcare marketing
Having a solid healthcare marketing strategy is paramount to the success of any pharmaceutical...
6 minute read
Interview with Dr Dana Stănculeanu
Professor Dr Dana Stănculeanu is a distinguished Romanian oncologist with many years of experience...
6 minute read
Healthcare trends in the digital age: Expectations of today's doctors
Doctors are being flooded with an excessive amount of information and burdened with an excessive...
3 minute read