Blog

The future of diabetes: Prevention, personalization, and progress

Professor Stefano del Prato, a globally recognized diabetologist and researcher, recently shared...

How digitalization is shaping healthcare: Insights from a leading Czech oncologist

Dr. Petráková is a distinguished authority in Czech oncology. She has been working at the Masaryk...

5 ways to market to doctors: catching their attention in a busy world

Imagine this: you are at a busy medical conference, surrounded by doctors fresh from a morning...

Understanding doctors’ behaviour: How cardiologists use our app for disease management

In cardiology, staying updated on the latest drug information and treatment protocols is essential....

Polypharmacy and quality of life

Due to chronic diseases and polypharmacy, the medication-related burden for patients is steadily...

We have to pursue the best glucose control possible

It has been a while since Prof. Dr. Francesco Giorgino, currently vice-president of EASD and...

Dermatology drug search trends, with a focus on atopic dermatitis & plaque psoriasis treatments

In dermatology, few conditions carry as much significance and impact as atopic dermatitis and...

Polypharmacy: perhaps it hurts, but it will never go away

Almost half of 9300 Mediately app users (47% precisely) who participated in this year’s Digital...

Obesity drug search trends

According to the World Health Organization (WHO), Europe is experiencing a steady increase in...

Successful drug launch

The pharmaceutical industry, while marked by groundbreaking innovations, often faces challenges in...

Being a doctor in the information age

If I didn’t have the experience of being a doctor and working in clinical medicine, I would imagine...

Tools for marketing professionals: Guide to simplifying your everyday job

The world of marketing with all its novelties can sometimes be very overwhelming and difficult to...

Today we have superior possibilities in the treatment of CLL

Dr. sc. Dino Dujmović, a hematologist from the University Hospital Centre (KBC) Zagreb, is a...

How to target healthcare professionals?

Healthcare professionals (HCPs) are a unique audience when it comes to marketing. They have busy...

What do doctors search for in a medical app?

Medical apps are becoming one of the top three sources of medical information for doctors and their...

Digital marketing metrics when advertising in a mobile app

Digital Marketing Metrics and KPIs are values that marketing teams use to measure and track the...

Drug ads format: Creating clickable banner ads to increase sales

In today's world of drug ads formats, a well-made banner can effectively communicate your brand's...

Omnichannel pharma marketing: Driving success in the digital era

The pharmaceutical industry is always changing and expanding, as there are new products,...

Lessons learned in a decade of doctor digital pharma marketing in Europe

It’s been nearly 10 years since I sold my first ad spot to one of the biggest global pharmaceutical...

How to communicate SmPC updates to doctors in real time

Nowadays, being well-informed about changes in the industry is a basic prerequisite for anyone who...

Interview with Nataša Ban Toskić

How does the work of 2,215 Croatian family physicians currently look like? We discussed the...

The ultimate guide to understanding the buyer's journey in healthcare marketing

Interview with Dr Dana Stănculeanu

Professor Dr Dana Stănculeanu is a distinguished Romanian oncologist with many years of experience...

Healthcare trends in the digital age: Expectations of today's doctors

Doctors are being flooded with an excessive amount of information and burdened with an excessive...