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How to target healthcare professionals?

Healthcare professionals (HCPs) are a unique audience when it comes to marketing. They have busy...

Drug ads format: Creating clickable banner ads to increase sales

In today's world of drug ads formats, a well-made banner can effectively communicate your brand's...

Omnichannel pharma marketing: Driving success in the digital era

The pharmaceutical industry is always changing and expanding, as there are new products,...

What do doctors search for in a medical app?

Medical apps are becoming one of the top three sources of medical information for doctors and their...

How to communicate SmPC updates to doctors in real time

Nowadays, being well-informed about changes in the industry is a basic prerequisite for anyone who...

Digital marketing metrics when advertising in a mobile app

Digital Marketing Metrics and KPIs are values that marketing teams use to measure and track the...

Successful drug launch

The pharmaceutical industry, while marked by groundbreaking innovations, often faces challenges in...

Lessons learned in a decade of doctor digital pharma marketing in Europe

It’s been nearly 10 years since I sold my first ad spot to one of the biggest global pharmaceutical...

5 ways to market to doctors: catching their attention in a busy world

Imagine this: you are at a busy medical conference, surrounded by doctors fresh from a morning...