--- title: Mediately blog | Healthcare marketing description: Healthcare marketing | Discover the latest trends in the pharmaceutical industry, gain insights into doctors' behavior, and explore effective digital advertising solutions. --- [![Mediately](https://blog.mediately.co/hubfs/Homepage-12-24/Mediately-logo-blue.svg)](https://pharma.mediately.co) - [Blog](https://blog.mediately.co) English - [English](https://blog.mediately.co/tag/healthcare-marketing) - [Deutsch](https://blog.mediately.co/de/tag/healthcare-marketing) - [Italiano](https://blog.mediately.co/it/tag/healthcare-marketing) - [Blog](https://blog.mediately.co/de) English - [English](https://blog.mediately.co/tag/healthcare-marketing) - [Deutsch](https://blog.mediately.co/de/tag/healthcare-marketing) - [Italiano](https://blog.mediately.co/it/tag/healthcare-marketing) # Blog Discover the latest trends in the pharmaceutical industry, gain insights into doctors' behavior, and explore effective digital advertising solutions with our blog. We go beyond the surface level, featuring exclusive interviews with doctors that provide an insider's perspective on the industry. ### Topics - [Digital marketing (8)](https://blog.mediately.co/tag/digital-marketing) - [Healthcare marketing (9)](https://blog.mediately.co/tag/healthcare-marketing) - [Healthcare trends (9)](https://blog.mediately.co/tag/healthcare-trends) - [Interview (7)](https://blog.mediately.co/tag/interview) - [Pharma trends (1)](https://blog.mediately.co/tag/pharma-trends) - [Research (4)](https://blog.mediately.co/tag/research) - [Survey (1)](https://blog.mediately.co/tag/survey) ### Top Posts Posts about ## Healthcare marketing [![Featured image: 5-ways-to-market-to-doctors-cover - Read full post: 5 ways to market to doctors: catching their attention in a busy world](https://blog.mediately.co/hubfs/5-ways-to-market-to-doctors-cover.webp)](https://blog.mediately.co/5-ways-to-market-to-doctors) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [5 ways to market to doctors: catching their attention in a busy world](https://blog.mediately.co/5-ways-to-market-to-doctors) Imagine this: you are at a busy medical conference, surrounded by doctors fresh from a morning... Reading time: 4 min [Continue reading](https://blog.mediately.co/5-ways-to-market-to-doctors) [![Featured image: successful-drug-launch - Read full post: Successful drug launch](https://blog.mediately.co/hubfs/Successful-drug-launchwebp.webp)](https://blog.mediately.co/successful-drug-launch) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [Successful drug launch](https://blog.mediately.co/successful-drug-launch) The pharmaceutical industry, while marked by groundbreaking innovations, often faces challenges in... Reading time: 2 min [Continue reading](https://blog.mediately.co/successful-drug-launch) [![Featured image: targeting-healthcare-professionals - Read full post: How to target healthcare professionals?](https://blog.mediately.co/hubfs/Advertising-hubspot.webp)](https://blog.mediately.co/how-to-target-healthcare-professionals) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [How to target healthcare professionals?](https://blog.mediately.co/how-to-target-healthcare-professionals) Healthcare professionals (HCPs) are a unique audience when it comes to marketing. They have busy... Reading time: 5 min [Continue reading](https://blog.mediately.co/how-to-target-healthcare-professionals) [![Featured image: searching-in-a-medical-app - Read full post: What do doctors search for in a medical app?](https://blog.mediately.co/hubfs/Doctors-through%20a-medical-app.webp)](https://blog.mediately.co/doctors-search-in-a-medical-app) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [What do doctors search for in a medical app?](https://blog.mediately.co/doctors-search-in-a-medical-app) Medical apps are becoming one of the top three sources of medical information for doctors and their... Reading time: 5 min [Continue reading](https://blog.mediately.co/doctors-search-in-a-medical-app) [![Featured image: digital-marketing-metrics - Read full post: Digital marketing metrics when advertising in a mobile app](https://blog.mediately.co/hubfs/hubspot-1.webp)](https://blog.mediately.co/digital-marketing-metrics) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [Digital marketing metrics when advertising in a mobile app](https://blog.mediately.co/digital-marketing-metrics) Digital Marketing Metrics and KPIs are values that marketing teams use to measure and track the... Reading time: 2 min [Continue reading](https://blog.mediately.co/digital-marketing-metrics) [![Featured image: banner-post - Read full post: Drug ads format: Creating clickable banner ads to increase sales](https://blog.mediately.co/hubfs/banner-post.webp)](https://blog.mediately.co/drug-ads-format) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [Drug ads format: Creating clickable banner ads to increase sales](https://blog.mediately.co/drug-ads-format) In today's world of drug ads formats, a well-made banner can effectively communicate your brand's... Reading time: 7 min [Continue reading](https://blog.mediately.co/drug-ads-format) [![Featured image: omnichannel-pharma - Read full post: Omnichannel pharma marketing: Driving success in the digital era](https://blog.mediately.co/hubfs/Omnichannel.webp)](https://blog.mediately.co/omnichannel-pharma) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [Omnichannel pharma marketing: Driving success in the digital era](https://blog.mediately.co/omnichannel-pharma) The pharmaceutical industry is always changing and expanding, as there are new products,... Reading time: 6 min [Continue reading](https://blog.mediately.co/omnichannel-pharma) [![Featured image: digital-pharma-marketing - Read full post: Lessons learned in a decade of doctor digital pharma marketing in Europe](https://blog.mediately.co/hubfs/decade-dig-mkt.webp)](https://blog.mediately.co/digital-pharma-marketing-lessons) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [Lessons learned in a decade of doctor digital pharma marketing in Europe](https://blog.mediately.co/digital-pharma-marketing-lessons) It’s been nearly 10 years since I sold my first ad spot to one of the biggest global pharmaceutical... Reading time: 7 min [Continue reading](https://blog.mediately.co/digital-pharma-marketing-lessons) [![Featured image: smpc-research - Read full post: How to communicate SmPC updates to doctors in real time](https://blog.mediately.co/hubfs/SmPC.webp)](https://blog.mediately.co/how-to-communicate-smpc-updates-to-doctors-in-real-time) [Research](https://blog.mediately.co/tag/research) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [How to communicate SmPC updates to doctors in real time](https://blog.mediately.co/how-to-communicate-smpc-updates-to-doctors-in-real-time) Nowadays, being well-informed about changes in the industry is a basic prerequisite for anyone who... 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