Blog
Discover the latest trends in the pharmaceutical industry, gain insights into doctors' behavior, and explore effective digital advertising solutions with our blog. We go beyond the surface level, featuring exclusive interviews with doctors that provide an insider's perspective on the industry.
Posts about
Healthcare marketing
Successful drug launch
The pharmaceutical industry, while marked by groundbreaking innovations, often faces challenges in...
2 minute read
How to target healthcare professionals?
Healthcare professionals (HCPs) are a unique audience when it comes to marketing. They have busy...
5 minute read
What do doctors search for in a medical app?
Medical apps are becoming one of the top three sources of medical information for doctors and their...
5 minute read
Digital marketing metrics when advertising in a mobile app
Digital Marketing Metrics and KPIs are values that marketing teams use to measure and track the...
2 minute read
Drug ads format: Creating clickable banner ads to increase sales
In today's world of drug ads formats, a well-made banner can effectively communicate your brand's...
7 minute read
Omnichannel pharma marketing: Driving success in the digital era
The pharmaceutical industry is always changing and expanding, as there are new products,...
6 minute read
Lessons learned in a decade of doctor digital pharma marketing in Europe
It’s been nearly 10 years since I sold my first ad spot to one of the biggest global pharmaceutical...
7 minute read
How to communicate SmPC updates to doctors in real time
Nowadays, being well-informed about changes in the industry is a basic prerequisite for anyone who...
5 minute read