Blog

Dermatology drug search trends, with a focus on atopic dermatitis & plaque psoriasis treatments

In dermatology, few conditions carry as much significance and impact as atopic dermatitis and...

Obesity drug search trends

According to the World Health Organization (WHO), Europe is experiencing a steady increase in...

Tools for marketing professionals: Guide to simplifying your everyday job

The world of marketing with all its novelties can sometimes be very overwhelming and difficult to...

Digital marketing metrics when advertising in a mobile app

Digital Marketing Metrics and KPIs are values that marketing teams use to measure and track the...

Omnichannel pharma marketing: Driving success in the digital era

The pharmaceutical industry is always changing and expanding, as there are new products,...

The ultimate guide to understanding the buyer's journey in healthcare marketing