--- title: Mediately blog | Healthcare trends description: Healthcare trends | Discover the latest trends in the pharmaceutical industry, gain insights into doctors' behavior, and explore effective digital advertising solutions. --- [![Mediately](https://blog.mediately.co/hubfs/Homepage-12-24/Mediately-logo-blue.svg)](https://pharma.mediately.co) - [Home](http://pharma.mediately.co) - [Advertise](http://pharma.mediately.co/advertise) - [Documents](http://pharma.mediately.co/documents) - [Blog](https://blog.mediately.co) - [Case studies](http://pharma.mediately.co/client-success-stories) - [Contact](http://pharma.mediately.co/contact) English - [English](https://blog.mediately.co/tag/healthcare-trends) - [Deutsch](https://blog.mediately.co/de/tag/healthcare-trends) - [Italiano](https://blog.mediately.co/it/tag/healthcare-trends) - [Startseite](http://pharma.mediately.co/de/) - [Inserieren Sie](http://pharma.mediately.co/de/advertise) - [Dokumente](http://pharma.mediately.co/de/documents) - [Blog](https://blog.mediately.co/de) - [Fallstudien](http://pharma.mediately.co/de/client-success-stories-1) - [Kontakt](http://pharma.mediately.co/de/contact) English - [English](https://blog.mediately.co/tag/healthcare-trends) - [Deutsch](https://blog.mediately.co/de/tag/healthcare-trends) - [Italiano](https://blog.mediately.co/it/tag/healthcare-trends) # Blog Discover the latest trends in the pharmaceutical industry, gain insights into doctors' behavior, and explore effective digital advertising solutions with our blog. We go beyond the surface level, featuring exclusive interviews with doctors that provide an insider's perspective on the industry. ### Topics - [Digital marketing (8)](https://blog.mediately.co/tag/digital-marketing) - [Healthcare marketing (9)](https://blog.mediately.co/tag/healthcare-marketing) - [Healthcare trends (9)](https://blog.mediately.co/tag/healthcare-trends) - [Interview (7)](https://blog.mediately.co/tag/interview) - [Pharma trends (1)](https://blog.mediately.co/tag/pharma-trends) - [Research (4)](https://blog.mediately.co/tag/research) - [Survey (1)](https://blog.mediately.co/tag/survey) ### Top Posts Posts about ## Healthcare trends [![Featured image: disease-management - Read full post: Understanding doctors’ behaviour: How cardiologists use our app for disease management](https://blog.mediately.co/hubfs/Cardiology.webp)](https://blog.mediately.co/cardiology-disease-management) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) ## [Understanding doctors’ behaviour: How cardiologists use our app for disease management](https://blog.mediately.co/cardiology-disease-management) In cardiology, staying updated on the latest drug information and treatment protocols is essential.... Reading time: 3 min [Continue reading](https://blog.mediately.co/cardiology-disease-management) [![Featured image: polypharmacy-and-quality-of-life - Read full post: Polypharmacy and quality of life](https://blog.mediately.co/hubfs/Polypharmacy.webp)](https://blog.mediately.co/polypharmacy-and-quality-of-life) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) ## [Polypharmacy and quality of life](https://blog.mediately.co/polypharmacy-and-quality-of-life) Due to chronic diseases and polypharmacy, the medication-related burden for patients is steadily... Reading time: 4 min [Continue reading](https://blog.mediately.co/polypharmacy-and-quality-of-life) [![Featured image: dermatology-drug-search - Read full post: Dermatology drug search trends, with a focus on atopic dermatitis & plaque psoriasis treatments](https://blog.mediately.co/hubfs/Dermatology-drug-search-trends.webp)](https://blog.mediately.co/dermatology-drug-search-trends) [Research](https://blog.mediately.co/tag/research) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) ## [Dermatology drug search trends, with a focus on atopic dermatitis & plaque psoriasis treatments](https://blog.mediately.co/dermatology-drug-search-trends) In dermatology, few conditions carry as much significance and impact as atopic dermatitis and... Reading time: 3 min [Continue reading](https://blog.mediately.co/dermatology-drug-search-trends) [![Featured image: polypharmacy - Read full post: Polypharmacy: perhaps it hurts, but it will never go away](https://blog.mediately.co/hubfs/medications.webp)](https://blog.mediately.co/polypharmacy) [Survey](https://blog.mediately.co/tag/survey) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) [Pharma trends](https://blog.mediately.co/tag/pharma-trends) ## [Polypharmacy: perhaps it hurts, but it will never go away](https://blog.mediately.co/polypharmacy) Almost half of 9300 Mediately app users (47% precisely) who participated in this year’s Digital... Reading time: 4 min [Continue reading](https://blog.mediately.co/polypharmacy) [![Featured image: obesity-drug-trends - Read full post: Obesity drug search trends](https://blog.mediately.co/hubfs/pills.webp)](https://blog.mediately.co/obesity-drug-search-trends) [Research](https://blog.mediately.co/tag/research) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) ## [Obesity drug search trends](https://blog.mediately.co/obesity-drug-search-trends) According to the World Health Organization (WHO), Europe is experiencing a steady increase in... Reading time: 2 min [Continue reading](https://blog.mediately.co/obesity-drug-search-trends) [![Featured image: being-a-doctor-in-the-information-age - Read full post: Being a doctor in the information age](https://blog.mediately.co/hubfs/stethoscope-documents.webp)](https://blog.mediately.co/doctor-in-the-information-age) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) ## [Being a doctor in the information age](https://blog.mediately.co/doctor-in-the-information-age) If I didn’t have the experience of being a doctor and working in clinical medicine, I would imagine... Reading time: 6 min [Continue reading](https://blog.mediately.co/doctor-in-the-information-age) [![Featured image: digital-pharma-marketing - Read full post: Lessons learned in a decade of doctor digital pharma marketing in Europe](https://blog.mediately.co/hubfs/decade-dig-mkt.webp)](https://blog.mediately.co/digital-pharma-marketing-lessons) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [Lessons learned in a decade of doctor digital pharma marketing in Europe](https://blog.mediately.co/digital-pharma-marketing-lessons) It’s been nearly 10 years since I sold my first ad spot to one of the biggest global pharmaceutical... Reading time: 7 min [Continue reading](https://blog.mediately.co/digital-pharma-marketing-lessons) [![Featured image: smpc-research - Read full post: How to communicate SmPC updates to doctors in real time](https://blog.mediately.co/hubfs/SmPC.webp)](https://blog.mediately.co/how-to-communicate-smpc-updates-to-doctors-in-real-time) [Research](https://blog.mediately.co/tag/research) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [How to communicate SmPC updates to doctors in real time](https://blog.mediately.co/how-to-communicate-smpc-updates-to-doctors-in-real-time) Nowadays, being well-informed about changes in the industry is a basic prerequisite for anyone who... Reading time: 5 min [Continue reading](https://blog.mediately.co/how-to-communicate-smpc-updates-to-doctors-in-real-time) [![Featured image: healthcare-trends - Read full post: Healthcare trends in the digital age: Expectations of today's doctors](https://blog.mediately.co/hubfs/healthcare-trends.webp)](https://blog.mediately.co/healthcare-trends-in-the-digital-age) [Research](https://blog.mediately.co/tag/research) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) ## [Healthcare trends in the digital age: Expectations of today's doctors](https://blog.mediately.co/healthcare-trends-in-the-digital-age) Doctors are being flooded with an excessive amount of information and burdened with an excessive... Reading time: 3 min [Continue reading](https://blog.mediately.co/healthcare-trends-in-the-digital-age) ![Mediately](https://blog.mediately.co/hubfs/Homepage-12-24/Mediately-logo-tagline-black.svg) [![Email](https://blog.mediately.co/hubfs/Homepage-12-24/footer-icons/email-icon.svg)](https://www.tiktok.com/@mediately_md) [![LinkedIn](https://blog.mediately.co/hubfs/Homepage-12-24/footer-icons/linkedin-icon.svg)](https://www.linkedin.com/company/mediately) [![Facebook](https://blog.mediately.co/hubfs/Homepage-12-24/footer-icons/facebook-icon.svg)](https://www.facebook.com/Mediately) [![TikTok](https://blog.mediately.co/hubfs/Homepage-12-24/footer-icons/tiktok-icon.svg)](https://www.tiktok.com/@mediately_md) - Products - [Mediately Medical Assistant](https://mediately.co/) - [Mediately RheumaHelper](https://rheumahelper.mediately.co/) - [Mediately Insights](https://insights.mediately.co/) - [Digital Doctor](https://info.mediately.co/digital-doctor-survey) - Information - [About us](http://pharma.mediately.co/about-us) - [Careers](http://pharma.mediately.co/careers) - [Contact](http://pharma.mediately.co/contact) - Policies - [Cookie policy](http://pharma.mediately.co/cookie-policy) - [Privacy policy](http://pharma.mediately.co/privacy-policy) GET APP [![app-store-badge](https://blog.mediately.co/hubfs/app-store-badge.svg "app-store-badge")](https://apps.apple.com/en/developer/modra-jagoda-spletno-oblikovanje-in-razvoj-mobilnih/id546792104) [![google-play-badge](https://blog.mediately.co/hubfs/google-play-badge.svg "google-play-badge")](https://play.google.com/store/apps/dev?id=5854872199351427022&hl=en) ![EU](https://blog.mediately.co/hubfs/EU-logo.svg) Mediately © 2025 All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://24903196.fs1.hubspotusercontent-eu1.net/hubfs/24903196/Combined%20videos.mp4", "dateModified" : "2024-05-08T08:18:41.148Z", "duration" : "PT3M2S", "height" : 1080, "name" : "Combined videos", "thumbnailUrl" : "https://24903196.fs1.hubspotusercontent-eu1.net/hubfs/24903196/Combined%20videos.mp4/medium.jpg?t=1715156321148", "uploadDate" : "2024-05-08T08:18:41.143Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://24903196.fs1.hubspotusercontent-eu1.net/hubfs/24903196/Obesity%20tools%20w%20music.mp4", "dateModified" : "2024-05-14T09:14:22.553Z", "duration" : "PT36.48S", "height" : 1080, "name" : "Obesity tools w music", "thumbnailUrl" : "https://24903196.fs1.hubspotusercontent-eu1.net/hubfs/24903196/Obesity%20tools%20w%20music.mp4/medium.jpg?t=1715678062553", "uploadDate" : "2024-05-14T09:14:22.548Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "WebSite", "name" : "Mediately Blog", "url" : "https://blog.mediately.co/" } ```