Blog
Discover the latest trends in the pharmaceutical industry, gain insights into doctors' behavior, and explore effective digital advertising solutions with our blog. We go beyond the surface level, featuring exclusive interviews with doctors that provide an insider's perspective on the industry.
Posts about
Healthcare trends
Polypharmacy and quality of life
Due to chronic diseases and polypharmacy, the medication-related burden for patients is steadily...
4 minute read
Dermatology drug search trends, with a focus on atopic dermatitis & plaque psoriasis treatments
In dermatology, few conditions carry as much significance and impact as atopic dermatitis and...
3 minute read
Polypharmacy: perhaps it hurts, but it will never go away
Almost half of 9300 Mediately app users (47% precisely) who participated in this year’s Digital...
4 minute read
Obesity drug search trends
According to the World Health Organization (WHO), Europe is experiencing a steady increase in...
2 minute read
Being a doctor in the information age
If I didn’t have the experience of being a doctor and working in clinical medicine, I would imagine...
6 minute read
Lessons learned in a decade of doctor digital pharma marketing in Europe
It’s been nearly 10 years since I sold my first ad spot to one of the biggest global pharmaceutical...
7 minute read
How to communicate SmPC updates to doctors in real time
Nowadays, being well-informed about changes in the industry is a basic prerequisite for anyone who...
5 minute read
Healthcare trends in the digital age: Expectations of today's doctors
Doctors are being flooded with an excessive amount of information and burdened with an excessive...
3 minute read