--- title: Mediately blog description: Discover the latest trends in the pharmaceutical industry, gain insights into doctors' behavior, and explore effective digital advertising solutions. --- [![Mediately](https://blog.mediately.co/hubfs/Homepage-12-24/Mediately-logo-blue.svg)](https://pharma.mediately.co) - [Home](http://pharma.mediately.co) - [Advertise](http://pharma.mediately.co/advertise) - [Documents](http://pharma.mediately.co/documents) - [Blog](https://blog.mediately.co) - [Case studies](http://pharma.mediately.co/client-success-stories) - [Contact](http://pharma.mediately.co/contact) English - [English](https://blog.mediately.co) - [Deutsch](https://blog.mediately.co/de) - [Italiano](https://blog.mediately.co/it) - [Startseite](http://pharma.mediately.co/de/) - [Inserieren Sie](http://pharma.mediately.co/de/advertise) - [Dokumente](http://pharma.mediately.co/de/documents) - [Blog](https://blog.mediately.co/de) - [Fallstudien](http://pharma.mediately.co/de/client-success-stories-1) - [Kontakt](http://pharma.mediately.co/de/contact) English - [English](https://blog.mediately.co) - [Deutsch](https://blog.mediately.co/de) - [Italiano](https://blog.mediately.co/it) # Blog Discover the latest trends in the pharmaceutical industry, gain insights into doctors' behavior, and explore effective digital advertising solutions with our blog. We go beyond the surface level, featuring exclusive interviews with doctors that provide an insider's perspective on the industry. ### Topics - [Digital marketing (8)](https://blog.mediately.co/tag/digital-marketing) - [Healthcare marketing (9)](https://blog.mediately.co/tag/healthcare-marketing) - [Healthcare trends (9)](https://blog.mediately.co/tag/healthcare-trends) - [Interview (7)](https://blog.mediately.co/tag/interview) - [Pharma trends (1)](https://blog.mediately.co/tag/pharma-trends) - [Research (4)](https://blog.mediately.co/tag/research) - [Survey (1)](https://blog.mediately.co/tag/survey) ### Top Posts [![Read full post: Advancing early breast cancer treatment through precision oncology](https://blog.mediately.co/hubfs/IMG_3299-2-Nov-03-2025-02-11-20-0192-PM.jpeg)](https://blog.mediately.co/dejan-juric-interview) [Interview](https://blog.mediately.co/tag/interview) ## [Advancing early breast cancer treatment through precision oncology](https://blog.mediately.co/dejan-juric-interview) We had the opportunity to speak with Assist. Prof. Dejan Juric, a Croatian-American clinical... Reading time: 5 min [Continue reading](https://blog.mediately.co/dejan-juric-interview) [![Featured image: cover-image - Read full post: The future of diabetes: Prevention, personalization, and progress](https://blog.mediately.co/hubfs/diabetes.webp)](https://blog.mediately.co/the-future-of-diabetes-prevention-personalization-and-progress) [Interview](https://blog.mediately.co/tag/interview) ## [The future of diabetes: Prevention, personalization, and progress](https://blog.mediately.co/the-future-of-diabetes-prevention-personalization-and-progress) Professor Stefano del Prato, a globally recognized diabetologist and researcher, recently shared... Reading time: 3 min [Continue reading](https://blog.mediately.co/the-future-of-diabetes-prevention-personalization-and-progress) [![Featured image: cover-image - Read full post: How digitalization is shaping healthcare: Insights from a leading Czech oncologist](https://blog.mediately.co/hubfs/doctor-tablet.webp)](https://blog.mediately.co/how-digitalization-is-shaping-healthcare-insights-from-a-leading-czech-oncologist) [Interview](https://blog.mediately.co/tag/interview) ## [How digitalization is shaping healthcare: Insights from a leading Czech oncologist](https://blog.mediately.co/how-digitalization-is-shaping-healthcare-insights-from-a-leading-czech-oncologist) Dr. Petráková is a distinguished authority in Czech oncology. She has been working at the Masaryk... Reading time: 5 min [Continue reading](https://blog.mediately.co/how-digitalization-is-shaping-healthcare-insights-from-a-leading-czech-oncologist) [![Featured image: 5-ways-to-market-to-doctors-cover - Read full post: 5 ways to market to doctors: catching their attention in a busy world](https://blog.mediately.co/hubfs/5-ways-to-market-to-doctors-cover.webp)](https://blog.mediately.co/5-ways-to-market-to-doctors) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [5 ways to market to doctors: catching their attention in a busy world](https://blog.mediately.co/5-ways-to-market-to-doctors) Imagine this: you are at a busy medical conference, surrounded by doctors fresh from a morning... Reading time: 4 min [Continue reading](https://blog.mediately.co/5-ways-to-market-to-doctors) [![Featured image: disease-management - Read full post: Understanding doctors’ behaviour: How cardiologists use our app for disease management](https://blog.mediately.co/hubfs/Cardiology.webp)](https://blog.mediately.co/cardiology-disease-management) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) ## [Understanding doctors’ behaviour: How cardiologists use our app for disease management](https://blog.mediately.co/cardiology-disease-management) In cardiology, staying updated on the latest drug information and treatment protocols is essential.... Reading time: 3 min [Continue reading](https://blog.mediately.co/cardiology-disease-management) [![Featured image: polypharmacy-and-quality-of-life - Read full post: Polypharmacy and quality of life](https://blog.mediately.co/hubfs/Polypharmacy.webp)](https://blog.mediately.co/polypharmacy-and-quality-of-life) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) ## [Polypharmacy and quality of life](https://blog.mediately.co/polypharmacy-and-quality-of-life) Due to chronic diseases and polypharmacy, the medication-related burden for patients is steadily... Reading time: 4 min [Continue reading](https://blog.mediately.co/polypharmacy-and-quality-of-life) [![Featured image: FG-interview - Read full post: We have to pursue the best glucose control possible](https://blog.mediately.co/hubfs/Foto_FG.webp)](https://blog.mediately.co/francesco-giorgino-interview) [Interview](https://blog.mediately.co/tag/interview) ## [We have to pursue the best glucose control possible](https://blog.mediately.co/francesco-giorgino-interview) It has been a while since Prof. Dr. Francesco Giorgino, currently vice-president of EASD and... Reading time: 4 min [Continue reading](https://blog.mediately.co/francesco-giorgino-interview) [![Featured image: dermatology-drug-search - Read full post: Dermatology drug search trends, with a focus on atopic dermatitis & plaque psoriasis treatments](https://blog.mediately.co/hubfs/Dermatology-drug-search-trends.webp)](https://blog.mediately.co/dermatology-drug-search-trends) [Research](https://blog.mediately.co/tag/research) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) ## [Dermatology drug search trends, with a focus on atopic dermatitis & plaque psoriasis treatments](https://blog.mediately.co/dermatology-drug-search-trends) In dermatology, few conditions carry as much significance and impact as atopic dermatitis and... Reading time: 3 min [Continue reading](https://blog.mediately.co/dermatology-drug-search-trends) [![Featured image: polypharmacy - Read full post: Polypharmacy: perhaps it hurts, but it will never go away](https://blog.mediately.co/hubfs/medications.webp)](https://blog.mediately.co/polypharmacy) [Survey](https://blog.mediately.co/tag/survey) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) [Pharma trends](https://blog.mediately.co/tag/pharma-trends) ## [Polypharmacy: perhaps it hurts, but it will never go away](https://blog.mediately.co/polypharmacy) Almost half of 9300 Mediately app users (47% precisely) who participated in this year’s Digital... Reading time: 4 min [Continue reading](https://blog.mediately.co/polypharmacy) [![Featured image: obesity-drug-trends - Read full post: Obesity drug search trends](https://blog.mediately.co/hubfs/pills.webp)](https://blog.mediately.co/obesity-drug-search-trends) [Research](https://blog.mediately.co/tag/research) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) ## [Obesity drug search trends](https://blog.mediately.co/obesity-drug-search-trends) According to the World Health Organization (WHO), Europe is experiencing a steady increase in... Reading time: 2 min [Continue reading](https://blog.mediately.co/obesity-drug-search-trends) [![Featured image: successful-drug-launch - Read full post: Successful drug launch](https://blog.mediately.co/hubfs/Successful-drug-launchwebp.webp)](https://blog.mediately.co/successful-drug-launch) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [Successful drug launch](https://blog.mediately.co/successful-drug-launch) The pharmaceutical industry, while marked by groundbreaking innovations, often faces challenges in... Reading time: 2 min [Continue reading](https://blog.mediately.co/successful-drug-launch) [![Featured image: being-a-doctor-in-the-information-age - Read full post: Being a doctor in the information age](https://blog.mediately.co/hubfs/stethoscope-documents.webp)](https://blog.mediately.co/doctor-in-the-information-age) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) ## [Being a doctor in the information age](https://blog.mediately.co/doctor-in-the-information-age) If I didn’t have the experience of being a doctor and working in clinical medicine, I would imagine... Reading time: 6 min [Continue reading](https://blog.mediately.co/doctor-in-the-information-age) [![Featured image: tools-for-marketing-profesionals - Read full post: Tools for marketing professionals: Guide to simplifying your everyday job](https://blog.mediately.co/hubfs/marketing-tools.webp)](https://blog.mediately.co/tools-for-marketing-professionals) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) ## [Tools for marketing professionals: Guide to simplifying your everyday job](https://blog.mediately.co/tools-for-marketing-professionals) The world of marketing with all its novelties can sometimes be very overwhelming and difficult to... Reading time: 2 min [Continue reading](https://blog.mediately.co/tools-for-marketing-professionals) [![Featured image: Dino-interview - Read full post: Today we have superior possibilities in the treatment of CLL](https://blog.mediately.co/hubfs/dino-interview.webp)](https://blog.mediately.co/dino-dujmovic-interview) [Interview](https://blog.mediately.co/tag/interview) ## [Today we have superior possibilities in the treatment of CLL](https://blog.mediately.co/dino-dujmovic-interview) Dr. sc. Dino Dujmović, a hematologist from the University Hospital Centre (KBC) Zagreb, is a... Reading time: 6 min [Continue reading](https://blog.mediately.co/dino-dujmovic-interview) [![Featured image: targeting-healthcare-professionals - Read full post: How to target healthcare professionals?](https://blog.mediately.co/hubfs/Advertising-hubspot.webp)](https://blog.mediately.co/how-to-target-healthcare-professionals) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [How to target healthcare professionals?](https://blog.mediately.co/how-to-target-healthcare-professionals) Healthcare professionals (HCPs) are a unique audience when it comes to marketing. They have busy... Reading time: 5 min [Continue reading](https://blog.mediately.co/how-to-target-healthcare-professionals) [![Featured image: searching-in-a-medical-app - Read full post: What do doctors search for in a medical app?](https://blog.mediately.co/hubfs/Doctors-through%20a-medical-app.webp)](https://blog.mediately.co/doctors-search-in-a-medical-app) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [What do doctors search for in a medical app?](https://blog.mediately.co/doctors-search-in-a-medical-app) Medical apps are becoming one of the top three sources of medical information for doctors and their... Reading time: 5 min [Continue reading](https://blog.mediately.co/doctors-search-in-a-medical-app) [![Featured image: digital-marketing-metrics - Read full post: Digital marketing metrics when advertising in a mobile app](https://blog.mediately.co/hubfs/hubspot-1.webp)](https://blog.mediately.co/digital-marketing-metrics) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [Digital marketing metrics when advertising in a mobile app](https://blog.mediately.co/digital-marketing-metrics) Digital Marketing Metrics and KPIs are values that marketing teams use to measure and track the... Reading time: 2 min [Continue reading](https://blog.mediately.co/digital-marketing-metrics) [![Featured image: banner-post - Read full post: Drug ads format: Creating clickable banner ads to increase sales](https://blog.mediately.co/hubfs/banner-post.webp)](https://blog.mediately.co/drug-ads-format) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [Drug ads format: Creating clickable banner ads to increase sales](https://blog.mediately.co/drug-ads-format) In today's world of drug ads formats, a well-made banner can effectively communicate your brand's... Reading time: 7 min [Continue reading](https://blog.mediately.co/drug-ads-format) [![Featured image: omnichannel-pharma - Read full post: Omnichannel pharma marketing: Driving success in the digital era](https://blog.mediately.co/hubfs/Omnichannel.webp)](https://blog.mediately.co/omnichannel-pharma) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [Omnichannel pharma marketing: Driving success in the digital era](https://blog.mediately.co/omnichannel-pharma) The pharmaceutical industry is always changing and expanding, as there are new products,... Reading time: 6 min [Continue reading](https://blog.mediately.co/omnichannel-pharma) [![Featured image: digital-pharma-marketing - Read full post: Lessons learned in a decade of doctor digital pharma marketing in Europe](https://blog.mediately.co/hubfs/decade-dig-mkt.webp)](https://blog.mediately.co/digital-pharma-marketing-lessons) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [Lessons learned in a decade of doctor digital pharma marketing in Europe](https://blog.mediately.co/digital-pharma-marketing-lessons) It’s been nearly 10 years since I sold my first ad spot to one of the biggest global pharmaceutical... Reading time: 7 min [Continue reading](https://blog.mediately.co/digital-pharma-marketing-lessons) [![Featured image: smpc-research - Read full post: How to communicate SmPC updates to doctors in real time](https://blog.mediately.co/hubfs/SmPC.webp)](https://blog.mediately.co/how-to-communicate-smpc-updates-to-doctors-in-real-time) [Research](https://blog.mediately.co/tag/research) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) [Healthcare marketing](https://blog.mediately.co/tag/healthcare-marketing) ## [How to communicate SmPC updates to doctors in real time](https://blog.mediately.co/how-to-communicate-smpc-updates-to-doctors-in-real-time) Nowadays, being well-informed about changes in the industry is a basic prerequisite for anyone who... Reading time: 5 min [Continue reading](https://blog.mediately.co/how-to-communicate-smpc-updates-to-doctors-in-real-time) [![Featured image: natasa-ban-toskic - Read full post: Interview with Nataša Ban Toskić](https://blog.mediately.co/hubfs/NBT.webp)](https://blog.mediately.co/interview-with-dr-natasa-ban-toskic) [Interview](https://blog.mediately.co/tag/interview) ## [Interview with Nataša Ban Toskić](https://blog.mediately.co/interview-with-dr-natasa-ban-toskic) How does the work of 2,215 Croatian family physicians currently look like? We discussed the... Reading time: 5 min [Continue reading](https://blog.mediately.co/interview-with-dr-natasa-ban-toskic) [![Featured image: buyer's-journey - Read full post: The ultimate guide to understanding the buyer's journey in healthcare marketing](https://blog.mediately.co/hubfs/buyers-journey.webp)](https://blog.mediately.co/the-ultimate-guide-to-understanding-the-buyers-journey-in-healthcare-marketing) [Digital marketing](https://blog.mediately.co/tag/digital-marketing) ## [The ultimate guide to understanding the buyer's journey in healthcare marketing](https://blog.mediately.co/the-ultimate-guide-to-understanding-the-buyers-journey-in-healthcare-marketing) Reading time: 6 min [Continue reading](https://blog.mediately.co/the-ultimate-guide-to-understanding-the-buyers-journey-in-healthcare-marketing) [![Featured image: dana-stănculeanu - Read full post: Interview with Dr Dana Stănculeanu](https://blog.mediately.co/hubfs/dr-dana.webp)](https://blog.mediately.co/interview-with-dr-dana-stănculeanu) [Interview](https://blog.mediately.co/tag/interview) ## [Interview with Dr Dana Stănculeanu](https://blog.mediately.co/interview-with-dr-dana-stănculeanu) Professor Dr Dana Stănculeanu is a distinguished Romanian oncologist with many years of experience... Reading time: 6 min [Continue reading](https://blog.mediately.co/interview-with-dr-dana-stănculeanu) [![Featured image: healthcare-trends - Read full post: Healthcare trends in the digital age: Expectations of today's doctors](https://blog.mediately.co/hubfs/healthcare-trends.webp)](https://blog.mediately.co/healthcare-trends-in-the-digital-age) [Research](https://blog.mediately.co/tag/research) [Healthcare trends](https://blog.mediately.co/tag/healthcare-trends) ## [Healthcare trends in the digital age: Expectations of today's doctors](https://blog.mediately.co/healthcare-trends-in-the-digital-age) Doctors are being flooded with an excessive amount of information and burdened with an excessive... Reading time: 3 min [Continue reading](https://blog.mediately.co/healthcare-trends-in-the-digital-age) ![Mediately](https://blog.mediately.co/hubfs/Homepage-12-24/Mediately-logo-tagline-black.svg) [![Email](https://blog.mediately.co/hubfs/Homepage-12-24/footer-icons/email-icon.svg)](https://www.tiktok.com/@mediately_md) [![LinkedIn](https://blog.mediately.co/hubfs/Homepage-12-24/footer-icons/linkedin-icon.svg)](https://www.linkedin.com/company/mediately) [![Facebook](https://blog.mediately.co/hubfs/Homepage-12-24/footer-icons/facebook-icon.svg)](https://www.facebook.com/Mediately) [![TikTok](https://blog.mediately.co/hubfs/Homepage-12-24/footer-icons/tiktok-icon.svg)](https://www.tiktok.com/@mediately_md) - Products - [Mediately Medical Assistant](https://mediately.co/) - [Mediately RheumaHelper](https://rheumahelper.mediately.co/) - [Mediately Insights](https://insights.mediately.co/) - [Digital Doctor](https://info.mediately.co/digital-doctor-survey) - Information - [About us](http://pharma.mediately.co/about-us) - [Careers](http://pharma.mediately.co/careers) - [Contact](http://pharma.mediately.co/contact) - Policies - [Cookie policy](http://pharma.mediately.co/cookie-policy) - [Privacy policy](http://pharma.mediately.co/privacy-policy) GET APP [![app-store-badge](https://blog.mediately.co/hubfs/app-store-badge.svg "app-store-badge")](https://apps.apple.com/en/developer/modra-jagoda-spletno-oblikovanje-in-razvoj-mobilnih/id546792104) [![google-play-badge](https://blog.mediately.co/hubfs/google-play-badge.svg "google-play-badge")](https://play.google.com/store/apps/dev?id=5854872199351427022&hl=en) ![EU](https://blog.mediately.co/hubfs/EU-logo.svg) Mediately © 2025 All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://24903196.fs1.hubspotusercontent-eu1.net/hubfs/24903196/Combined%20videos.mp4", "dateModified" : "2024-05-08T08:18:41.148Z", "duration" : "PT3M2S", "height" : 1080, "name" : "Combined videos", "thumbnailUrl" : "https://24903196.fs1.hubspotusercontent-eu1.net/hubfs/24903196/Combined%20videos.mp4/medium.jpg?t=1715156321148", "uploadDate" : "2024-05-08T08:18:41.143Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://24903196.fs1.hubspotusercontent-eu1.net/hubfs/24903196/Obesity%20tools%20w%20music.mp4", "dateModified" : "2024-05-14T09:14:22.553Z", "duration" : "PT36.48S", "height" : 1080, "name" : "Obesity tools w music", "thumbnailUrl" : "https://24903196.fs1.hubspotusercontent-eu1.net/hubfs/24903196/Obesity%20tools%20w%20music.mp4/medium.jpg?t=1715678062553", "uploadDate" : "2024-05-14T09:14:22.548Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "WebSite", "name" : "Mediately Blog", "url" : "https://blog.mediately.co/" } ```